Companies often end up allocating a lot of money on their promotion strategy. They use many marketing tools to make people identify with the company and develop a recall in their minds. Irrespective of the type of merchandising that a company uses, the main purpose always is to form a lasting impression on potential customers. One such merchandising item is lanyards. One of the most popular and effective forms of marketing at business events has been T-shirts printed with the name of the compa